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Demographics: Mostly men: 88% count themselves MMA fans Young: 56% of the fans are ages 18-34 Affluent: 78% of MMA fans nationally make more than $100,000 The sport of MMA is now reaching an ever growing female audience age 18-35 as well. The Mixed Martial Arts viewers are primarily men from the ages of 18-45, who are either a fan of combat sports (boxing, kickboxing, etc) in general or train actively in martial arts. Although primarily viewed by men, approximately 20% of the Mixed Martial Arts audience is women. Most MMA viewers are college-educated, drink alcohol recreationally, single and have available disposable income. Exposing your company to the masses of MMA fans would serve as a beneficial investment and one you would be wise to leverage. We invite you to become part of our advertising team and take advantage of the fame our sport is currently enjoying today and into the future. We offer a wide variety of packages that would suit any size business. By advertising with X-1, your company will be seen by thousands of viewers (via pay-per-view, internet and DVD), 5,000 live spectators, countless viewers via video retail and rental and a direct link to your website on our official X-1 site. It would be our pleasure to accommodate any special needs you may have. We look forward to being of service. In 2006 alone pay-per-view revenues surpassed $223 million, 23 million more than professional wrestling and 46 million more than boxing. source: Sports Illustrated An average UFC Fight Night viewing audience is 531,000. The average NBA viewing audience is just 180,000. The first six seasons of The Ultimate Fighter on Spike TV were seen by 101.1 million viewers (36% of the U.S. population). source: Npower The Ultimate Fighter; all telecasts; 1/17/05-1/08/07; P2+/M18-34 cume; 1 minute qualifier The finale of Ultimate Fighter 4 drew in 545,000 viewers compared to 330,000 viewers for HBO for the IBF Boxing title fight that same night. source: Tampa Tribune Television Ratings: The number one rated fighting event among men 18-34 (including boxing) of 2006 on television was a Spike TV featuring UFC® fighters Ortiz and Shamrock. Three of the top ten fights were MMA fights, with the rest featuring boxing. The Ortiz vs. Shamrock fight was the fourth highest rated among all cable network sporting events in 2006 (the first two were football, the third was college football and the rest of the top ten included the NBA playoffs, the NFL draft, and World Cup Soccer). It's the Ultimate Money Machine. That night before the Super Bowl 10,700 fans packed the arena, paying an average of $340 for a ticket to witness nine mixed martial arts fights. Another 500,000 fans paid $45 ($55 for high definition) to watch five of the nine fights at home. The total haul from the event: $25 million.
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